Monday, November 12, 2007

Louis J Sheehan 80005

AS I SEE IT TODD RUTTER
Let consumers decide on milk hormones

Friday, November 09, 2007

On Oct. 1, Rutter's Dairy announced -- in our advertising and on our con tainer labels -- that our milk con tains "no artificial growth hormones."
We spent a year obtaining certifications from the nearly 80 farms in Cumberland, York and Adams counties that supply milk to us. Our farmers promised under U.S. Food and Drug Administration-approved legal guidelines never to inject their cows with artificial growth hormones, sometimes referred to as rBST or even less fondly called steroids. What these injected hormones do is artificially boost the amount of milk that a cow produces.
The Pennsylvania Department of Agriculture approved our label wording in August. But on Oct. 23, the department, in a news release, identified 16 dairies, including Rutter's, that sell "mislabeled" milk in Pennsylvania. We were told that we must change our labels by Jan. 1.
We're at a loss to understand the state's sudden change in direction. We also don't understand why 49 other states allow the wording we use on our labels, and why Pennsylvania alone wants to prohibit Rutter's and other dairies from declaring that their cows are not injected with artificial growth hormones.
This edict is a huge step backward in terms of what we can tell consumers about artificial growth hormones -- at a time when the use of these same hormones in cows has been banned in Canada, Australia, Japan, New Zealand and all 25 countries of the European Union.
We are not, nor will we ever be, apologetic about trying to make our products as healthful and natural as possible. After all, our family has been farming in central Pennsylvania since 1747 and selling milk to generations of loyal customers for 86 years.
We have received more positive consumer feedback about our milk being free of artificial growth hormones than about any other milk-related topic. Based on this feedback, we believe we are providing a product and the labeling that consumers really want.
Certainly, consumers everywhere want more information, not less, about their food. They want to make their own decisions as to the food products they serve to their families. They rely on trusted names such as Rutter's to provide them with this information.
We also believe it is our obligation to tell customers what's in our milk -- or in this case, what's not in our milk. The state's untenable position has only emboldened Rutter's in this regard, prompting us to plan a series of very public activities designed to educate the community and our customers about artificial growth hormones and our strong stance against their use in our milk production, not to mention our right to say so on our labels.
In the next couple of weeks, we will be running full-page newspaper ads, handing out more than 100,000 information cards through Rutter's Farm Stores, posting content at www.rutters.com, and, on Tuesday, hand-delivering letters to every member of the Pennsylvania General Assembly. Of course, we're also pursuing all legal avenues available to us to protect our right to provide consumer information. THESE ACTIVITIES WILL make it unmistakably clear that Rutter's milk contains no artificial growth hormones -- and that we want the ability to tell consumers just that every time they go to the dairy cooler and read a Rutter's label.
We're confident that once armed with this information, consumers will make their own decisions about what is right for their families. They don't want or need the government determining what is best for them to know about artificial growth hormones.

Cigars, Whiskey and Winning: Leadership Lessons from General Ulysses S. Grant (Paperback)
by Al Kaltman (Author) "THE MAN WE KNOW AS ULYSSES S. GRANT WAS ACTUALLY named Hiram Ulysses Grant..."

Informative Quotes by Louis J Sheehan, November 12, 2007
By Louis J. Sheehan "Louis J. Sheehan, Esquire" (Harrisburg, PA USA) - See all my reviews

I've never been a fan of "lessons" books and here is yet another. There are some interesting and informative quotes of/from Grant, but the lessons are, at best, better than average for such a book. -- Louis J Sheehan

http://www.amazon.com/review/product/0735201633/ref=cm_cr_dp_all_helpful/103-3883454-1543846?%5Fencoding=UTF8&coliid=&showViewpoints=1&colid=&sortBy=bySubmissionDateDescending







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Louis J Sheehan

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Louis J Sheehan Esquire

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